ABOUT US

ABOUT US
AT CHERISH & CO., IT’S NOT ABOUT WHAT YOU WEAR, BUT WHAT IT MEANS TO YOU.

A piece of jewelry is never just a piece of jewelry. It’s the last thing you put on before walking out the door — and sometimes the first thing you reach for when you miss someone. It reminds you of who you are, who you love, and moments you never want to forget.

At Cherish & Co., we design jewelry that makes connection tangible. That makes the invisible visible: love, memory, family, friendship. Our pieces are timeless — not just in style, but above all in meaning. They’re made to last for years, even generations — as tangible reminders of what truly makes life worth living.

It started with an idea at the kitchen table.
In 2022, we — two brothers — decided we wanted to do more than just create beautiful jewelry. We wanted to give meaning to something small. Something you carry with you every day, without even thinking about it. Inspired by our own family bond and the importance of cherished moments, Cherish & Co. was born.

What followed was a journey in search of refinement, authenticity, and stories. Each design doesn’t start with a trend, but with a feeling. We ask ourselves every time: what do we want someone to truly feel when they wear this? Pride? Comfort? Connection?

For us, it’s not about the masses, but about memories.
A necklace can be a promise. A ring, an anchor. A bracelet, a piece of the past that still touches you every day. Our jewelry is made as small monuments of emotion — designed with care, made to last.

Cherish & Co. — where memories keep their shine.
Because in the end, that’s what truly matters: that we continue to cherish what’s really important.